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Jessica McBride attacks Shorewood marketing program

By Steve Koczela
Thursday, Feb 15 2007, 08:15 PM
Conservative radio talk show host and blogger Jessica McBride is apparently not impressed with the proposal by the Village of Shorewood to spend $225,000 on a marketing program to change our image. Her comments from her blog "McBride Media Matters" are shown below. Her radio program has just begun on the radio...we'll see what she has to say about it.

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Shorewood's PR blitz


THURSDAY, Feb. 15, 2007, 6:40 p.m.

HUH? Is Shorewood the Britney Spears of local suburbs?

Shorewood is having an identity crisis. Shorewood thinks it needs a new image. Maybe it can hire a stylist or something.

Journal Sentinel:

Shorewood - Does Shorewood need a new image?

Civic leaders apparently think so, and they're about launch a $225,000 media blitz in an effort to change the public's perception of this North Shore village.

Note to Shorewood: Since a lot of people think you have a fine image, except for all of those rabid anti-war and anti-Bush signs pasted all over Leftyville, you might consider that it won't exactly help to spend 225K of public money on..... pretty much nothing.
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