Well, having listened to the entire segment of Jessica McBride's show, I can tell you nothing positive was said about Shorewood or our marketing program.
Comments1. I completely agree that the marketing campaign to be kicked off in Shorewood is a complete waste of money. I moved to Shorewood a year ago, and had much more hope for what Shorewood would become, and have to state that I am disappointed in what I have seen thus far. The matter at stake is simple, if you do not want to be viewed as a high tax community, find ways to lower taxes, don't increase spending on unnecessary "programs". The best way to lower taxes are bring in some more businesses to the community. There are so many vacant shops in Shorewood that could be replaced with a younger hipper image that would create more of a Towne center feel. People live in Shorewood because of the close proximity to Milwaukee, which means people are looking for more of a city feel. The demographics are changing daily, and could benefit from some change, not necessarily depending on revenue streams from the past. If there aren't any changes in the near future, the homeowners of Shorewood will have a rude awakening as property values will continue to decline, as people choose other affordable and developing communities to call home.
- Kristi, 2/16/07
2. Steve, Last year, I and I believe 13 other Shorewood residents, were gathered in a room on the lower level of the Village Center/Library to view and rate slogans with collages of pictures to be used in what I now see will be a $225,000 marketing program. We were paid $70 each for our time and efforts. At the time, I recall thinking the results we viewed were rather inadequate attempts that were in need of more revision. Now, having seen what the final cost of this project will be, I'm again confused. If we are attempting to convey to prospective residents what a wonderful place this is to live, why are we also conversely showing them that we feel the need to throw buckets of public money to 'outsiders' to show them that fact?
- A 53 Year Shorewood Resident, 2/16/07
