By my count, the various governmental bodies on our Village operate 5 different websites.
1. The Village of Shorewood:
http://www.villageofshorewood.org 2. The Shorewood School District:
http://www.shorewoodschools.org 3. The Business Improvement District:
http://www.shorewoodwi.com 4. The Shorewood Police Department:
http://shwdpd.fp.execpc.com 5. Marketing Shorewood Website:
http://www.walkshorewood.com Am I forgetting any?
Comments1. For the record, I love shorewood. LOVE shorewood. and that new walkshorewood webiste is very nice. So how about the designers who did that site make over the others? A style guide for Shorewood marketing would be a good start. Consistency is good when disseminating public information.
- Anonymous Comment, 6/2/07
From Steve: My hope is that this is the type of thing the marketing steering committee is considering. Any branding campaign needs to be consistent in the look and feel of its communications. If we have spent money to develop the branding materials that went in to the Walk Shorewood website, we should use these parameters when creating the other websites as well. Otherwise, the danger is that the Walk Shorewood brand becomes just one more of the many, many images and brands that we are currently putting out.
In my personal opinion, the Walk Shorewood website has some usability shortcomings, which I will get into in a later post. However, I do agree with the commenter that the look and feel of the Walk Shorewood website is a huge leap forward from where we are today with the other sites.2. The Shorewood Library web site is at www.shorewoodlibrary.org.
Beth Carey, Director of Library Services, 6/4/07
