99.1 WMYX made the wildly premature switch to 24/7 Christmas music this morning. To be honest, I love Christmas music, and listen to it frequently starting in about mid-December. But when 99.1 starts it 2 months early, and goes solid, 24 hours a day, seven days a week, I switch to other stations. This was a frequent topic of conversation around the office today, and the subject of a few interviews on the local news this evening. Every single person I have heard discuss it was negative on 99.1's early switch.
The piece of this story that mystifies my is that there must be a reason they switch so early in the year. No radio station intentionally drives down ratings. So for every one of us that switches over to the competition for two months, there must be others out there who just can't wait to hear 16 different renditions of "Have a Holly Jolly Christmas" day and night for months on end.
Do any of you who read this blog fall into the Christmas Music Maniac segment? If so, please help the rest of us understand. What is it about 2 months of "Mommy Kissing Santa" that is appealing? Why must we start "Rockin' Around the Christmas Tree" a month and a half before the Christmas Tree even appears?
