Criterium Cycling Classic Rolls Into Shorewood on July 19 |
4th Annual Criterium Cycling Classic Rolls Into Shorewood on July 19.
Get ready, Shorewood! The summer’s most fantastic bike race, the 4th annual Shorewood Criterium, returns to our village on Thursday, July 19. This popular event is part of the International Cycling Classic – also known as “Superweek” – the longest-running, multi-day bicycle race in the U.S. The 2007 series marks the 38th year of this two-week stage race run in 12 cities in Eastern Wisconsin and Northern Illinois.
The Criterium is a powerful fusion of the best athletes in the world and today’s high-tech bicycles in an explosion of speed, power and excitement. The event features hundreds of top professional and elite amateur cyclists and teams from across the U.S. plus more than 20 foreign countries! The race will again wind its way through the heart of Shorewood’s business district and neighboring residential streets.
“We’re excited about bringing this great race to our community for the fourth year in a row,” says BID Executive Director Jim Plaisted. “The Criterium’s successful record of attracting thousands of spectators and potential shoppers offers many advantages to businesses and we encourage everyone to join in and help promote the race.”
The men’s and women’s Pro/Am races will start at approximately 4 p.m. The day’s events will also feature a Junior Bike Roll for neighborhood children ages 2-7.
NEW THIS YEAR! Register to win one of two new Trek Lime bikes, each valued at $450. Stop in any participating Shorewood business to sign up (no purchase necessary).
This year’s Criterium will be presented by the Shorewood Foundation with Major/Title Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race is produced by the Shorewood Business Improvement District. Many thanks to our other race sponsors: Heartland Advisors, the Garden Room/Anaba Tea Room, Orthopaedic Hospital of Wisconsin, Eastmore Real Estate, Harry’s Bar & Grill, Holistic Chiropractic Center, Culver’s in Shorewood, Harleys: The Store for Men, Jack C. Loyda & Associates, WiRED Properties, Peter Gramoll Agency/American Family, Shorewood’s Baskin-Robbins 31 Flavors, Shorewood Family Chiropractic, Integrative Health Services, Chiropractic Company, Shorewood’s Pick ‘n Save, North Star American Bistro, the Shorewood Men’s Club, the Plaisted Group, and Caprile Marketing/Design.
Spectators are encouraged to stay after the race to meet the racers and purchase a variety of food items on sale from local businesses. For a complete racing schedule, visit www.internationalcycling.com.
For more information about the Shorewood Business Improvement District, contact Jim Plaisted, Executive Director, at 414-272-5823 (
jim@shorewoodwi.com) or visit www.shorewoodwi.com.
