5th Annual
Criterium Cycling Classic Rolls Into Shorewood on July
17
Presented
by the Shorewood Foundation
Get ready, Shorewood! The summer’s most fantastic
bike race, the 5th annual Shorewood Criterium, returns to our Village on
Thursday, July 17. This popular event is part of the Point Premium Root Beer
International Cycling Classic - also known as “Superweek” - the world’s largest,
multi-category cycling event in the U.S. This 40th annual event will take place
from July 11-27 and feature races in 12 city centers throughout eastern
Wisconsin.The Criterium is a powerful fusion of the best athletes in the world
and today’s high-tech bicycles in an explosion of speed, power and excitement.
The event features hundreds of top professional and elite amateur cyclists and
teams from across the U.S. plus more than 20 foreign countries!
This
year’s Criterium is presented by the Shorewood Foundation with Major/Title
Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race is produced by the
Shorewood Business Improvement District (BID).
The race will again
wind its way through the heart of Shorewood’s business district and neighboring
residential streets. “We’re excited about bringing this great race back to our
community for the fifth year in a row,” says Tim Ryan, President of the
Shorewood BID Board of Directors. “The Criterium’s successful record of
attracting thousands of spectators and potential shoppers offers many advantages
to businesses and we encourage everyone to join in and help promote the
race.”
The men’s and women’s Pro/Am races will start at approximately
4 p.m. The day’s events will also feature a Junior Bike Roll for neighborhood
children ages 3-7 with helmets. Plus, Shorewood shoppers are encouraged to
register to win one of two Trek Lime bicycles by visiting any participating
Shorewood business. Winners will be drawn at approximately 8 p.m. after the
races are over on July 17.
Many thanks to our other race sponsors:
Garden Room/Anaba Tea Room, Orthopaedic Hospital of Wisconsin, Eastmore Real
Estate, North Shore Bank, Harry’s Bar & Grill, Harleys: The Store for Men,
Culver’s in Shorewood, the Hubbard Park Lodge, Allstate Insurance/ Andrew McCabe
Agency, American Family/ Peter Gramoll Agency, Shorewood’s Baskin-Robbins 31
Flavors, Shorewood Family Chiropractic, State Farm Insurance/Diana Kostal
Agency, the Shorewood Men’s Club, Chiropractic Company, the Plaisted Group,
Caprile Marketing/Design, Integrative Health Services, the Village of Shorewood
Trustees, Shorewood’s Pick ’n Save/Roundy’s, North Star American Bistro, Keith
Schmitz, Friends of the Shorewood Library, Alliance Francaise de Milwaukee, and
Starkmedia.
Spectators are encouraged to stay after the race to meet
the racers and purchase a variety of food items on sale from local businesses.
For a complete racing schedule, visit www.internationalcycling.com. For more
information about the Shorewood Business Improvement District, contact Jim
Plaisted, Executive Director, at 414-272-5823 (jim@shorewoodwi.com) or visit
www.shorewoodwi.com.
